Dear Online Business Owner,
You heard me right.
The present economic environment is ripe for people who are solution savvy.
Is that you?
Even though the general tone out there is “you’re lucky if you have work,” you and I both know that much more is possible, if not destined for you and your online-based business.
You’re always one idea away from potentially being a millionaire.
Just one idea away!
Being able to offer a genuine solution for people who need WHAT YOU OFFER is like being on a surfboard and positioning yourself in front of the perfect wave.
When you time everything just right, the propulsion of the wave does all the work.
You just create the direction and enjoy the ride!
It’s the same with business; when you have inspired thought, it’s all about positioning your product or service in front of the right eyes, using the write words.
You want to make money, right?
Of course you do!
That’s why you’re here at Write Authority, because you want a marketing expert to craft your website’s copy or sales letter.
After all, you can’t leave your success to chance if you want to enjoy incredible financial results.
Hiring a copywriter who doesn’t know how to make you and your business into a money magnet is WASTING YOUR TIME and investment!
The million dollar difference between good content and copy that sells is knowing how to connect with your audience.
My focus is finding that sweet spot between selling and inspiring.
By the way, if you believe that selling is a bad word, think again.
When you sell people your product or service from the perspective of opportunity, you aren’t really persuading them at all.
You’re giving them the chance to benefit from something they can actually use.
More on that in a minute…
But first, let’s talk about the economy again and why RIGHT NOW is such an amazing time for aspiring and seasoned entrepreneurs alike to make a fortune.
Let me ask you a question: Do you want to sincerely HELP people stuck in fear?
Fear is so incredibly prominent in our world right now. I acknowledge that.
So should you because that’s how you can open up your eyes to opportunity!
People are extremely distracted by the financial crisis that has literally gripped Americans by the throat… and won’t let go.
The notion that there is a limited amount of financial abundance has people making fear-based decisions that keep them stuck in scarcity.
It’s ugly.
Is that you?
Are you making stingy decisions because you’re afraid to lose whatever money you have left?
It goes without saying that if you’re allowing your attention to buy into what the majority of people are experiencing; you probably aren’t doing too well financially.
I have some bad news for you…
If you’re broke or close to it, it isn’t the economy’s fault.
It’s yours.
Nobody can make you feel or think anything.
It’s always your choice.
Make no mistake about it; your financial circumstances are telling you something about yourself.
The way you think determines your actions.
If your actions have led to a less than financially fruitful life, you will find a way to sabotage every venture you pursue until there’s a course-correction in your thoughts.
The programming you have about money must change, beginning RIGHT NOW!

These tough times are an amazing opportunity for people with guts, vision and audacity.
Economic downturns aren’t just about big businesses harming our way of life because of their greed and irresponsible actions.
When there are more problems than government and corporations can possibly tend to, people look for solutions from every day people like you and me.
And we’ve got plenty of problems, don’t we?
Here’s the thing:
Remember when I mentioned Non Marketing, Marketing?
You simply can’t follow the old way of doing business and still expect to manifest the results of time’s past.
People are tired of being sold to.
The persuasive, push marketing model just doesn’t have the same kind of punch it once did.
With good reason too…
I mean, how much inconsequential nonsense can one person possibly buy?
And that’s exactly what people spent their money on before the financial crisis… nonsense.
I’ll give you a clue about the nature of this revolution; it’s not pushing stuff people don’t need.
However, if you’ve received inspired thought in response to a problem in the world, you’re only a few short steps away from financial prosperity!
What?
That’s right, if you show just a little creative-ingenuity and the willingness to follow through with your idea; fantastic things are on the horizon for you.
And you’re the exact type of person I’m passionate about working with to create the most spectacular financial results possible!

No, you don’t have to continue being a slave to your job.
By the way, do you know what job really means?
Just
Over
Broke!
You’re virtually guaranteed to never achieve the kind of financial freedom you intensely crave if you’re depending on your job to create it for you.
The growth that created the now popped financial bubble has left us with uncountable chances to gradually replace our old way of doing business with a new, sincerity-based economy.
We truly live in a time when people are hungry for substance.
Aren’t you?
After all, considering the amount of fear circulating throughout our country, the general population is beyond eager to invest in your idea… if it truly offers a legitimate solution or opportunity.
By the way, being an entrepreneur is a mindset more than anything else.
Yeah, action is obviously required to be an entrepreneur.
Notwithstanding, if you can embrace the entrepreneurial spirit within you and become a larger person (e.g. overcome fear), the impact you can potentially make in the world is unlimited.
It’s true.
Of course the rub is if you let fear interfere with your ability to move forward with your idea, your vision; you’ll continue being broke.
Simple as that.
It’s easier to play it safe, even when that means you’ll continue to suffer, than force yourself to leap outside of your comfort zone.
I know how that feels…
I’ve been there many times before… and I look forward to the time when I feel that way again!
There’s quite frankly nothing more fantastic than experiencing deeply-rooted fear inside of your body… and still moving forward.
When you can do that, you become someone who creates your own reality, rather than allowing circumstances (like a bad economy) to dictate what you can or cannot do.
As an entrepreneur, it takes the ability to believe and invest in your idea.
That’s where I come in.
Working with me is an investment.
Why do I use the word investment?
Simple.
You’re not just paying me because what you receive in return can potentially keep making you money for years to come.
That’s what killer sales copy does.
There’s no expiration date for great sales copy.
When you pay me to write on your behalf, you’re leveraging your investment for the life of your website.
You’re also guaranteeing that you’re on the write path towards long-lasting financial freedom!




Trust me; it doesn’t take any longer than 30 minutes to figure out if we will work well together.
Our initial conversation is about you expressing to me what your needs and goals are. If you already have copy written, email it to me to review so I can provide you with feedback when we talk.
If we both decide moving forward is a harmonious decision, I will have you fill out my Get Started Form and gather as much information as I can before our hour long consultation/interview.
Keep in mind, I don’t go about your project like other sales copywriters.
Don’t worry though; I’m not going to grill you.
Working with me is all about finding the most inspirational tone in our conversation AND your sales copy!
My extensive interviewing and consulting process gives me the material I need to set you apart from what everyone else is doing. It also gives you the clarity and confidence you need to feel amazing about what you’re creating!
This is how I help position you as the authority in your market or industry; I have to understand and connect with your vision so I can communicate it in a way that attracts massive attention and makes you the kind of money you deserve.
And if there isn’t any competition; if you’re creating a whole new marketing with your idea or vision, you’ll undoubtedly need my help to get the word out (e.g. Google Adwords, YouTube videos, smaller sales letters, newsletters, etc.)
However, if you’re looking for bargain basement copywriting; if you’re looking for someone to haggle with on price or tell me how you’ve only got a shoestring budget, there are cheaper, less effective people you can call.
If you’re ready to move forward, email or call me at 530.261.0227.
Please have all of your questions and goals clear in your mind before you call… or better yet, write them down!
To Your Inevitable Success,
Mark Pescetti
P.S. Make no mistake about it; 2012 is your year. You’ll never know what riches are available to you unless you take the next step. That’s what living is all about: moving forward. You can’t stay in your comfort zone AND get rich. They are two distinct states of being. Remember that.
P.P.S. I’m not one of those copywriters who constantly brags about how much money I’ve made my clients… However, I can tell you it’s in the 7 figures!
P.P.P.S. I have a few other websites you can check out: www.reflectionmarketing.com & www.markpescetti.com
